Wayfinding & Signage — Metronome, Studios & TV3 Sport  

Wall graphics give a sense of place, and differentiate between otherwise similarlooking spaces

Stairways have names so people can guide visitors via the door
phone

Signage system for creative media HQ in Copenhagen

Three large, media companies — Metronome, Studios and TV3 Sport — share a building in Copenhagen. This means a constant stream of visitors of different kinds, with widely varying information needs.

2013 saw the phasing out of the manned reception desk. An effective wayfinding system was therefore needed to help people get to where they want to be.

I was responsible for developing, designing and implementing the whole system, including coordinating the sub-contractors involved.


What I did and delivered

Way-finding analysis
Overall design concept
Signage system
Project management

Identity — The Image Faculty  

Visual identity for creative image production start-up

The Image Faculty is a Copenhagen based creative image production company, that offers high expert services within 2D and 3D productions and film post-production. Their logo is designed to show just that.


What I did and delivered

Logo and visual identity
Business cards

 

 

Wayfinding & Signage — Thiemers Magasin  

Lighting up the winter darkness.

Thiemers Magasin is a delicacy bookstore located in the lively neighbourhood around Værnedamsvej in Copenhagen. In their own words, an oasis that provides space for literary immersion and social debate with good books in beautiful surroundings. They serve a good cup of coffee and host literary events with current authers, writing groups and reading clubs.

However, in the darkness of the winter months — when most books are sold in Denmark — the bookstore is not really visible from the busy Værnedamsvej. To fix this, we made a simple illuminated sign with the word BOOKS. The sign is designed and proportioned specifically to fit the building facade discreetly, and only attracts attention when lighting up the winter darkness.


What I did and delivered

Design of a custom made illuminated sign
Project management and implementation

Identity — David Lewis Designers  

Visual identity and website for an iconic design studio

David Lewis Designers is a renowned industrial design studio. They specialise in visually captivating consumer electronics, and have been responsible for the design of some of the most iconic Bang & Olufsen products, in a collaboration that extends back to the mid–1960s.

I have worked with David Lewis and Torsten Valeur through the years — developing and refining a subtle visual identity and a website that allow the studio’s characteristic work to stand out clearly – and memorably.


What I did and delivered

Visual identity
Website

Identity — Suhrs Madakademiet  

Logo variations lends / adds playfull variation to the visual identity.

 

Launched with a live lunch street event in the heart of Copenhagen

 

 

Pasers-by were invited to sit down for spontaneous free meal.

Bringing the food academy into the 21st century

Suhrs Madakademiet (the Food Academy) is a modern offspring of Suhrs Husholdningsskole – for more than a century the most renowned housekeeping school in Denmark. In 2012, a big decision was made to update the school name, structure and identity – re-invigorating the school’s traditional values for use in a modern world.

I developed and implemented the new logo and visual identity pivotal for this important new push, in collaboration with Michael Søndergaard. These were introduced in May 2012, and launched with a lively street-lunch event in the heart of Copenhagen, where passers-by were invited to sit down for a free meal.


What I did and delivered

Logo
Visual identity
Launch lunch event

Who I worked with

Developed in collaboration with graphic designer and ice cream maker Michael Søndergaard

Wayfinding & signage — Arwos utility company  

Complete signage system for utility company and recycling facility

In 2013, the Danish municipality of Aabenraa decided to establish a new facility to house the municipality’s many utility and recycling functions.

The architectural vision for this new facility was a village-like environment, with distinctive wooden buildings inspired by agricultural barns and the mixed rural/industrial setting.

The way finding concept I was commissioned to provide was developed to relate to the architectural qualities as well as the surrounding landscape, establishing a friendly, welcoming atmosphere and adding a visual layer of cohesive visual identity to the whole area.

The signage system was developed with specific attention to meeting the practical needs of those using and operating the recycling facility. Guiding visitors to where they want to go and helping them deposit items in the right place are crucial for streamlining operations and ensuring greater efficiency.


What I did and delivered

Wayfinding analysis
Design concept for comprehensive outdoor/indoor signage system
Implementation and project management

Who I worked with

Developed in collaboration with Fridbjørg Architects

Visual communication — Cotes  

Design and communication strategy for dehumidification technology company

Cotes delivers effective, energy-efficient dehumidification solutions to a wide range of specialist industries. The company has been undergoing a radical transition and expansion from a small manufacturer of dehumidifier hardware to an international supplier of humidity management know-how.

As Cotes set out to become the go-to experts in their field, it became essential to completely rethink the company’s profile. I have therefore worked with Cotes over an extended period on developing and refining a coherent visual identity as well as an overall design and communication strategy.

The result is a clear, overall structure for the communication effort, with a system of effective information formats and communication tools, that highlight the company’s unique knowhow, and provide clear visual explanations of complex technological set-ups.


What I did and delivered

Design and communication strategy
Visual identity (except logo)
Website
Booklets and brochures
Information graphics
Communication tools
Online dealer forum

Visual Communication — ICES  

Publication design concept for international science organisation

International Council for Exploration of the Sea – ICES — is a global organisation that works to support the sustainable use of the oceans, representing more than 4000 scientists from 20 member countries.

In 2014, ICES began implementing a new strategic plan that involved updating the overall design ideas for all its publications and out-reach material.

Together with PlenumX, I worked closely with ICES on developing a stringent yet flexible design concept that helped the organisation establish a consistent visual expression across the many different media platforms being used.


What I did and delivered

Design concept for publications
ICES Annual Report 2014

Who I worked with

Developed in collaboration with PlenumX

Identity — Indslev Brewery  

Visual identity and product labels for brewery

Indslev Brewery is the only Danish brewery that specialises in producing wheat beer. The brewery opened in 2005 when Anders Busse Rasmussen bought back the old family brewery, originally established in 1897.

After thorough renovation and modernisation, the brewery now stands out as an innovative modern enterprise with a strong local anchoring.

The brewery’s new visual identity had to reflect this. The new company logotype, is inspired by the old hand painted lettering with the original name, that was still visible on the façade of the old buildings. For the logo, the swan was an obvious choice – Swans featured on the original Indslev Brewery beer labels – and there’s a strong tradition for using the bird’s strength and elegance to symbolise Indslev local industry and craftsmanship.


What I did and delivered

Logo and visual identity
Design concept for beer labels
Stationery
Communication material
Website 2006 (not current)

COLLABORATION

Developed in collaboration with Sofie Engel, then partner at the Hald Engel design studio

AWARDS

Danish Design Award 2009
Creativity + Commerce — Print International’s Business Graphics Review 2009